We exist to Bring Humanity To Work
People and relationships drive performance.
Jo Wright – Founder of Phoenix
Jo Wright is a dynamic coach and facilitator with a passion for supercharging human potential and driving meaningful change.
With 14 years of commercial experience in sales, marketing, and leadership at global FMCG brands like Unilever and United Biscuits, Jo brings deep business insight, commercial acumen, and a pragmatic, results-focused approach to every client partnership.
In 2008, she founded Phoenix to help individuals, teams, and organisations have the conversations that matter—those that build connection, alignment, and impact. Since then, she has worked internationally with clients across commercial and not-for-profit sectors, helping people strengthen relationships and raise performance through greater self-awareness, leadership, and collaboration.
Beyond work
Jo is a proud auntie, a wildlife enthusiast (especially primates), and a nature lover who recharges through travel, walking, gardening, and time outdoors.
Her driving vision?
To Bring Humanity to Work—everywhere it’s needed.
Who are we?
Phoenix is a collective of exceptional coaches and consultants united by a shared mission: to Bring Humanity to Work and supercharge the performance of individuals, teams, and organisations.
With diverse professional backgrounds and deep expertise, our team has a proven track record of helping people and organisations grow, lead, and thrive throught transformation, growth, and leadership development.
Born from a deep belief in people’s potential, a fascination with group dynamics and a love for creating ‘Aha’ moments of awakening and learning, Phoenix has evolved since it was founded in 2008.
Initially offering individual coaching and management development, Phoenix has grown into a trusted partner across the charity, commercial, and public sectors, offering a range of leadership and team focused services.
Team Phoenix
Smart. Skilled. Human.
Our experienced, down-to-earth coaches and facilitators share one purpose: to bring humanity to work and supercharge the performance of individuals, teams, and organisations.
We hand-pick the right people for each programme—ensuring the best fit for your goals, your people, and your culture. Our team members bring a mix of professional qualifications, practical experience, and real emotional intelligence.
Some of our qualifications
- Systemic Team Coach (ORSC or AoEC) Advanced Certification in Team Coaching (ACTC)
- ACC, PCC, or MCC Accredited Coaches (ICF)
- Master Practitioner of Neuro Linguistic Programming (NLP)
- NLP Trainer (INLPTA)
- Insights Discovery Licensed Practitioner
- MBTI Practitioner
- The Leadership Circle Certification
- Qualified Mediator
- Predictive Index practitioner
- TPM practitioner
But beyond credentials, what sets our team apart is this:
Pragmatic minds. Big hearts. A shared commitment to making a difference.
Our values define how we work with you
Humanity
Service
Create impact
Pragmatism
Integrity
Why work with Phoenix?
We bring deep experience and broad perspective.
- We join the human touch with commercial pragmatism
- We work systemically, and aim to help you identify and overcome the real challenges, not just the symptoms
- Sector-spanning insights from business, public, charity and creative industries
- We work from C-suite to early career — tailoring support at every level
- We’re rigorous, responsive, and results-driven — no ‘copy and paste’ solutions
- Deeply human, always bespoke
We operate a unique approach
Starting with humans and relationships as the heart and key drivers of performance, we aim to leverage their wonderful diversity, building deep relationships with teams and within organisations, to enable skilful and powerful collaboration in service of business goals.
- Humans at the heart
- We are whole-system focused
- We partner with an Equine Guided Learning organisation to add a powerful, experiential dimension to team and leadership work
In a fast-moving world, we focus on the element that drives exceptional performance: people and relationships. Let’s talk about how we can support you.
Get in touch with our friendly, expert team
